Revitalizing Online Presence for FBB – Empowering the Building Materials Industry Leader


The objective of the FBB project was to create a sophisticated website that seamlessly combined exemplary search engine optimization techniques with an intuitive user experience and user interface design. The aim was to cater to existing customers while attracting new traffic to FBB’s extensive range of services.


Freihandlabor closely collaborated with FBB and CFactor communications agency to achieve the desired outcome. The process involved strategic planning, information gathering, design conceptualization, and iterative development. With a seamless workflow and effective communication, the team successfully delivered a website that met FBB’s objectives through close collaboration and regular feedback loops.


Freihandlabor implemented a comprehensive solution for the FBB project, addressing multiple aspects to meet the client’s requirements and enhance their online presence:

  • Data Security: The website was hosted in a secure Swiss data center, ensuring the protection of sensitive information.
  • Describing Companies Fields of Activity: Clear and comprehensive descriptions of FBB’s diverse range of services were provided, covering the entire value chain from mining to production and disposal.
  • Clear Contact Info: Prominently displayed contact information allowed visitors to easily connect with FBB. A contact form was included for convenient communication. Information about the management team was showcased, instilling trust and highlighting their expertise.
  • Vacancies and Locations: Incorporated sections dedicated to vacancies and locations provided interested individuals with relevant job opportunities and transparent information about FBB’s presence across different regions.

Technologies Used

  • WordPress CMS: WordPress was employed as the core CMS, providing a versatile and user-friendly platform for managing and updating website content. Its intuitive interface and extensive plugin ecosystem allowed for seamless content management.
  • Responsive Design: The website was developed using responsive design principles, ensuring optimal viewing and interaction across various devices and screen sizes. This approach provided a consistent user experience and improved accessibility.
  • Security Measures: Robust security measures were implemented to safeguard the website and its data. Secure hosting, SSL certificates, and regular security updates were employed to protect against potential threats, ensuring the confidentiality and integrity of user information.


Tech Performance

Largest Contentful Paint
Our Result:1 sec
First Input Delay
Our Result:10 ms
Visual Stability
Cumulative Layout Shift
Our Result:0.02